On the afternoon of April 26th, as an exhibitor who has been participating in the Shenzhen Gifts and Home Furnishing Exhibition, Shenzhen Okai Umbrella Co., Ltd. (hereinafter referred to as "Okai Umbrella") held the 2018 exhibition in the Rose Hall on the fifth floor of Shenzhen Convention and Exhibition Center at the same time. At the new brand strategy conference, Huang Xiaoling, Chairman of Okai Umbrella, Chen Li, Vice President of Reed Exhibitions Huabo (Shenzhen) Co., Ltd., the organizer of the Shenzhen Gift Fair, and Ren Xiaoxiao, Brand Director of OK Umbrella, and other leaders and guests attended the conference, sharing This event.

At the press conference, OK Umbrella released a new brand - LUV Umbrella, brand upgrade - Amrzzi, China's high-end children's rain gear brand - Mandy and Oukai Umbrella's OEM, ODM high-end customized services, and invites agents and distributors nationwide. The press conference kicked off with the host of former Shenzhen TV host Zhang Shiyue and special guest Chen Wei, chairman of Shenzhen Bailang Technology Co., Ltd.

In her speech, Kathy Huang expressed her gratitude to the guests and partners present, and explained her relationship with umbrellas and the future development direction of the OK Umbrella. She wished the conference a success. Huang Xiaoling said that Shenzhen is changing from "Made in Shenzhen" to "Intelligent Manufacturing in Shenzhen", and "Intelligent Manufacturing in Shenzhen" has been integrated into the core technology of the enterprise, and Oukai Umbrella has just these conditions. At the same time, umbrellas have grown from a simple rain-blocking tool to a fashionable accessory. Okai Umbrella Industry will also continue to adhere to the corporate philosophy of "creating high-quality products with intelligence and leading the trend", keeping up with national policies and development steps, and working with Okai. All the partners of our company work together, work together, win together, make umbrellas with love, and protect the public from the sun and rain.

At the press conference, Ren Xiaoxiao revealed the mystery of LUV, one of the OK Umbrella brands. LUV Love Umbrella is the original design brand of OK Umbrella Enterprise, and it is a high-end trendy brand for female users. LUV Umbrella products use exclusive sun shield technology to provide strong protection for women's sunshade. As a high-end trendy brand, every product of Aiyu Umbrella has undergone strict polishing and selection. Ren Xiaoxiao said in his speech that "a good product is not only designed, but also an elite selected by a cruel elimination mechanism". Indeed, it is precisely because of the "1:10" product selection mechanism that there is a high-end LUV. Love umbrella tide brand.

At the press conference, LUV love umbrella also prepared a visual feast for everyone - LUV street dance performance and model catwalk. Passionate hip-hop performances and wonderful model catwalks won rounds of applause from the scene. After the performance, OK Umbrella also prepared a prize-giving activity for everyone, giving everyone the new trendy umbrella of LUV Love Umbrella. Before the birth of LUV Umbrella, Okai Umbrella had created a brand, which was also the first domestic brand of Okai Umbrella. It is the Amazy brand that has entered more than 400 Walmart supermarkets across the country. The creation of the Amaz brand also marks the beginning of the brand road of Okai Umbrella Industry.

When the second brand was released, Huang Xiaoling told everyone about the past and present of Amrzzi, and explained the new brand image and positioning of Amrzzi. Amrzzi was positioned as a female smart umbrella when it was founded, providing female users with a smart umbrella that integrates smart anti-lost, ambient temperature testing and UV index detection.


         In 2018, Amrzzi will upgrade its brand from a women's brand to a mass mid-end brand, and will build a complete product line to meet the standards of first-tier brands. Products cover men's business umbrellas, women's umbrellas, etc. Amrzzi provides you with a fashionable sunscreen umbrella of 78-98 yuan, so that everyone can have a fashionable accessory - the Amrzzi umbrella.

On the catwalk, the model showed off Amrzzi's latest products. Then, Ren Xiaoxiao took the stage again to explain the third brand of Okai Umbrella, China's high-end children's rain gear brand - Mandy, and Okai Umbrella's OEM and ODM high-end customized services. Mandy children's brand aims to provide a complete set of solutions for children to travel in rainy days. 8 years of international big-name professional supplier of children's rain gear, domestic first-class design team, top design and development capabilities, exclusive patent for color-changing rain gear, and authorization of popular cartoon IP, making Mandy Mandy brand in terms of design, manufacturing and sales. All have inherent advantages.


         At present, Okai Umbrella has reached a strategic partnership with Shanghai Nuoli Culture, a major IP derivative company, and has obtained the authorization of many popular animation IPs in the production and sales of rain gear. In the product display area, Mandy children's suits including umbrellas, raincoats and rain boots, the newly designed World Cup umbrellas attracted a large number of guests to stop and watch and business consultation.

In 2018, OK Umbrella also reached a strategic cooperation with Beijing Jihui Culture Communication Co., Ltd. Myfun Mufeng, a brand of Jihui Culture, focuses on safety and rounded umbrellas. On the basis of traditional umbrellas, the rib structure is adjusted so that everyone can use it. More assured and safer when using an umbrella.


         In addition to brand services, Okai Umbrella also provides OEM and ODM high-end customized services for customers in need, to meet customer service needs such as OEM production, overall solution provision, and targeted research and development.


         After the release of the brand, Chen Wei, a special guest of OK Umbrella, explained the investment and joining policy of OK Umbrella for the guests present. The diverse choices of family brand groups, offline channels, e-commerce channels, and various market channel models for government and enterprise procurement made the agents and distributors present excited and expressed their intention to cooperate.

A signing ceremony for strategic partners and school-enterprise cooperation was also held at the press conference. OK Umbrella and Shenzhen Wenhua Education Group Investment Co., Ltd. reached an agency cooperation for the Mandi children's brand, and reached a strategic cooperation with Shenzhen Haoshou Health and Beauty Co., Ltd. for the LUV love umbrella brand, and the Summer Palace Cultural and Creative Store Supply Chain Company— —Benyi Visual Culture Communication Co., Ltd. has reached a strategic cooperation in cultural and creative rain gear products, and has reached a school-enterprise cooperation with Shenzhen Information Vocational and Technical College.